Sascha Hosey

Sascha Hosey 

Kova by Sascha: Beginnings

Before I tell you how I came up with the idea to make 3D printed headpieces, let me tell you why I have a knack and passion for creating fashion items. I was born and raised in Siberia, Russia. My grandmother was an entrepreneur and had her own fur hat business. She would purchase rigid, untreated fur at the farm, soften it and make fur hats all by hand, and sell them at the local market in the freezing weather. Her hard work and dedication instilled in me a high level of discipline and commitment to pursuing my goals. My mom was an ENT doctor but she would also sew hats at night and on the weekends to supplement her income and support my older brother and I. She was a single mother. Enduring hardship early on in life made me appreciate the little things so much more and be grateful for all the abundance, comfort, and prosperity that I’ve created for myself. When I immigrated to the States at 19 years old all by myself, I was unstoppable in achieving things others could only dream of. It felt like nothing could hamper my personal and emotional growth and success. Then, the recession hit, and it became extremely difficult to survive, and, without the support of my family, it was that much harder to make ends meet. (Skype didn’t exist back then…we would go for months without even talking to each other) I got a Master’s degree in Marketing and Business, followed by a job as a marketing executive at a restaurant in LES, NY. Then, I decided to start my own fashion line to challenge myself. Boy, did I find that challenge and met my fair share of disappointment along the way. All of the mishaps and failures on my path were huge learning experiences. I realized that the fashion industry is run by (for the most part) big egos, and fortunes are made by child labor and overworked, underpaid people in third world countries; it’s the industry that completely disregards the environment and wastes precious resources of those countries while producing disposable clothes that do not disintegrate naturally and create enormous amounts of waste. Many fast fashion retailers were able to hook people with super effective marketing messages that subconsciously forced them to crave more, buy more, and worry about the next big trend. I was faced with a conscientious and moral crisis. I lost my drive to make clothes and decided to get back into marketing so that I could help people establish an online presence and pursue their passion to create sustainable products, ease our CO2 footprint, and make the world a better, kinder place.

In the meantime, my openness and adventurous spirit brought me to Burning Man in 2011. There, I met so many likeminded people who were changing the world by applying 10 BM principles in their lives:

  • Radical Inclusion
  • Gifting
  • Decommodification
  • Radical self-reliance
  • Radical self-expression
  • Communal efforts
  •  Civic responsibility
  • Leaving no trace
  •  Participation
  • Immediacy

The Burning Man experience completely changed the outlook I had on life. I realized how much potential we have to change things and how collectively powerful we can be by spreading love and sharing passion for sustainable living, spirituality, and mindfulness. A couple of years later my dear husband and I attended BM inspired parties here in NYC and something clicked: I realized that all of these people need headpieces, because it’s the hardest thing to make for a complete look and the few people that do cater to Burners make the headpieces very cumbersome and uncomfortable to wear. The lead times for hand made headpieces are very long and designers cannot make enough headgear for all of the festival-goers. With the rise of 3D technology, I decided to give it a try and the very first piece we made was a complete success. It fit perfectly and was durable, lightweight and looked stunning. I was ecstatic because working with and making something special for Burners or any festival-goers is a dream come true. In addition, bypassing traditional fashion production made it so much more pleasant and fun adding peace of mind to the process. I always considered myself a geek, and, now, I work with legit technology geeks to make fun, creative headpieces come alive. I hit the nail right on the head. Sometimes, when things do not seem to work out, consider that the world is taking you to your goals on a detour and enjoy the journey itself.

-       Love,

Sascha